10 Ways to Build your Personal Brand in 2025

In the dynamic world of professional networking, LinkedIn remains a cornerstone for establishing thought leadership and building a robust personal brand. As we step into 2025, the opportunities to grow your influence on this platform are vast and varied.

Over the years of using LinkedIn weekly, here are the top ten tips I have to help you craft a compelling personal brand and stand out from the crowd:

Embrace Content Consistency

Regularly posting content keeps your audience engaged and visible. LinkedIn's data shows that users who post weekly are 3x more likely to gain followers [insert LinkedIn stats here].

Top tip: using scheduling tools like LinkPilot or Buffer to schedule your posts is a great way to ensure consistency without overwhelming your followers with irrelevant information or worse, forgetting to post something in the chaos of the day-to-day.

Become a Thought Leader

Hardcore selling is out, and thought leadership is in!

Share insightful articles, carousels, case studies or learnings that showcase your expertise. This not only positions you as an authority but also attracts fellow professionals seeking knowledge and collaboration.

Bonus points for anyone brave enough to take what they're building and sharing it in video or written content for the benefit of the community. There are countless examples of "new" thought leaders who have come up in the past few years purely through show-and-tell style content.

Network Actively

This should be a no-brainer. LinkedIn is not somewhere to post-and-go - engage in LinkedIn groups related to your industry. Participate in discussions, offer solutions, and connect with like-minded individuals who share your professional interests. The LinkedIn algorithm will pay you back with increased reach when you do post and additional followers who are interested in learning more from you.

Engage Thoughtfully

Respond promptly to comments and messages. Building a community through meaningful interactions fosters loyalty and enhances your personal brand's influence. This ties in directly with the previous tactic - being active is important, but there is nothing worse than a clearly canned message response or comment on a post (yes, that "Great post, thanks for sharing Doug!" does not cut the mustard).

And not to mention, being timeous in your response puts you in the ideal position to capitalise on opportunities before anyone else.

Invest in Visual Branding

We are intensively visual species, even without noticing it. Using high-quality images, consistent colour schemes, and logos in your posts and profile is a great way to build a visual identity.

This visual identity reinforces your brand and makes you easily recognisable to your audience across all platforms and channels, not just LinkedIn.

Top tip: with the help of AI, it has never been easier to generate compelling imagery for your LinkedIn profile. We suggest using LinkPilot's image generation capabilities for your posts (naturally…), or using purpose-built tools such as Leonardo.AI.

Leverage LinkedIn Skills

The little-known power of skills on LinkedIn is a small step that makes a big impact on both your personal brand and your job prospects when using LinkedIn.

Ensure that the skills you include on your LinkedIn profile are legitimate (no, Microsoft Word is not a legitimate skill) and that you highlight your top skills using the LinkedIn Top Skills on your profile.

Top tip: LinkedIn offers certification exams for certain skills which allow you to earn certified badges for those skills - an extra layer of credibility in the eyes of followers and/or prospective employers.

Contribute to External Platforms

There is more to life than LinkedIn… like posting on other external platforms, using your LinkedIn profile as your platform to launch into other monetised or non-monetised opportunities. Some good avenues tightly related to LinkedIn are publishing articles on Medium or Substack and appearing on podcasts related to your niche (this also gives you more content to repurpose for LinkedIn in future).

Ultimately, this exposure increases your credibility and reaches a broader audience beyond LinkedIn.

Utilize Data Analytics

Track your content's performance using LinkedIn’s insights tools. Understand what resonates with your audience and refine your strategy accordingly. Oftentimes, you will find a particular type of content resonates well with your audience which results in an influx of views and followers - don't take this as a victory, take it as a sign to contribute more content with variations on the topic.

Experiment with Content Formats

Keep your audience engaged by trying different formats like interactive polls, videos, or podcasts. This innovation keeps your content fresh and dynamic.

In recent times, LinkedIn has been heavily favouring the video content format.

Build a Community

Encourage others to join exclusive LinkedIn groups or follow pages you manage. This community-building effort strengthens your network and enhances your personal brand's influence.

By implementing these strategies, you can effectively build a personal brand that commands attention and respect in 2025. Remember, consistent effort and a clear vision are key to long-term success on LinkedIn.

Start your personal branding journey today and unlock the full potential of your professional influence!